Guidelines for Publications About SAP and SAP Products

Guidelines for Publications About SAP
and SAP Products
- EXTERNAL AUTHORS –
SAP AG
Dietmar-Hopp-Allee 16
69190 Walldorf
Germany
www.sap.com
Status: August 2011
I. INTRODUCTION
SAP AG’s rise to the top of the international software industry and the success of its solutions have
generated great interest in SAP. This has led to an increase in the number of publishers and authors
interested in SAP and in possible support from SAP for their publication projects.
SAP generally welcomes this interest. However, SAP also needs to uphold its intellectual property rights, in
particular copyright, trademark, and other industrial property rights.
The following guidelines apply to all publications about SAP, SAP solutions, and SAP products.
SAP understands publications to mean all print and online media, including book and article publications,
reproduction using audiovisual media, presentation materials, blogs, wikis, and other publication formats.
II. COPYRIGHT
SAP AG’s rights of copyright must be observed. The following materials of SAP AG, which are subject to
copyright – content of SAP documentation, text extracts from SAP publications and SAP Web sites,
graphics, screenshots, and other materials – may only be published in accordance with the following
requirements.
IMAGE MATERIALS, GRAPHICS, LOGO





Photos: Only official SAP image material from http://www.sap-tv.com/stockfootage/ may be used
with the respective copyright notice and in accordance with the terms of use indicated on the website.
SAP screenshots and graphic material may be used provided that the following copyright notice is
included: “© Copyright <Year>. SAP AG. All rights reserved”
(German: © Copyright <Year>. SAP AG. Alle Rechte vorbehalten).
It is not permitted to alter SAP image materials, graphics, or screenshots.
It is not permitted to alter or distort the original context of image materials or graphics.
– is not permitted.
Use of the SAP corporate logo –
PRODUCT DESCRIPTIONS, QUOTES, AND TEXT EXTRACTS




Quotes and text extracts may only be used to explain and support the publication.
The original context of descriptions, quotes, and text extracts must not be altered or distorted.
Quotes and text extracts must be indicated as such. The source, including all available bibliographic
information, must be referenced in the usual way.
Descriptions of products of SAP or its subsidiaries must be based on fact. Descriptions must be fair to
the product of SAP or its subsidiaries and must not belittle SAP or its subsidiaries.
LAYOUT, PRODUCT DESIGN


Do not imitate the corporate design, logo, or trade dress of SAP or one of its subsidiaries in a manner
that may confuse the general public.
Use of the SAP corporate logo –
– is not permitted.
III. SAP TRADEMARKS
Throughout the world, thousands of customers recognize and select SAP solutions on the basis of the
company’s trademarks, which signify high-quality software products and services. Without these trademarks,
SAP customers would not be able to distinguish SAP solutions from those of other companies, nor would
they be able to readily identify the superior quality that SAP trademarks represent. Therefore, it is essential
that the trademarks of SAP and its subsidiaries are protected.
SAP AG’s trademarks may only be used in accordance with the usage guidelines. You can find these on the
following Web sites:

List of trademarks
http://www.sap.com/corporate-en/our-company/legal/copyright/trademark.epx
This is a partial list of SAP AG trademarks and registered trademarks in Germany and several other
countries and the corresponding common-noun descriptors. Any publication that mentions an SAP
trademark must include the correct attribution statement containing the reference to the respective SAP
trademark based on the following: “[SAP TRADEMARKS] is/are the trademark(s) or registered
trademark(s) of SAP AG in Germany and in several other countries.”

Proper use of trademarks
http://www.sap.com/corporate-en/our-company/legal/copyright/properuse.epx
This page explains how to properly use and indicate the trademarks of SAP and its subsidiaries and how
to correctly use brand names from a style and grammar perspective.

Additional trademark usage information for third parties
http://www.sap.com/corporate-en/our-company/legal/copyright/thirdparties.epx
The trademarks of SAP and its subsidiaries can be used in accordance with the guidelines on their
proper use to describe their compatibility with programs or applications. However, developers, partners,
customers, and other third parties may not include the logos or trademarks of SAP or its subsidiaries in
their product names, company names, or domain names. The guidelines on the Web site are designed
to help third parties and SAP employees working with third parties to use trademarks correctly.
THE FOLLOWING ALSO APPLIES:




If a publication refers to an SAP product, service, and/or trademark, the correct trademark symbols must
be used the first time they appear in the text and if they are used on the cover.
The correct trademark symbols must also be used in text extracts from a publication when they appear
for the first time.
Trademarks of SAP and its subsidiaries may not be used in such a way as to give the impression that
the publication was written by SAP itself (for example, through the use of a disproportionately large
trademark on the cover or in the body text).
– is not permitted.
Use of the SAP corporate logo –
DISCLAIMER
The following disclaimer must be included in the publication:
English
This publication contains references to the products of SAP AG.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork, and other SAP products and services mentioned herein as well as their respective
logos are trademarks or registered trademarks of SAP AG in Germany and other countries.
Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal
Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services
mentioned herein as well as their respective logos are trademarks or registered trademarks of
Business Objects Software Ltd. Business Objects is an SAP company.
Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products
and services mentioned herein as well as their respective logos are trademarks or registered
trademarks of Sybase, Inc. Sybase is an SAP company.
SAP AG is neither the author nor the publisher of this publication and is not responsible for its
content. SAP Group shall not be liable for errors or omissions with respect to the materials. The
only warranties for SAP Group products and services are those that are set forth in the express
warranty statements accompanying such products and services, if any. Nothing herein should be
construed as constituting an additional warranty.
German
In dieser Publikation wird auf Produkte der SAP AG Bezug genommen.
SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer,
StreamWork und weitere im Text erwähnte SAP-Produkte und Dienstleistungen sowie die
entsprechenden Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und
anderen Ländern.
Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports, Crystal
Decisions, Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte
und Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken
der Business Objects Software Ltd. Business Objects ist ein Unternehmen der SAP AG.
Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und weitere im Text
erwähnte Sybase-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken
oder eingetragene Marken der Sybase Inc. Sybase ist ein Unternehmen der SAP AG.
Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die
Angaben im Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte
können länderspezifische Unterschiede aufweisen.
Der SAP-Konzern übernimmt keinerlei Haftung oder Garantie für Fehler oder Unvollständigkeiten
in dieser Publikation. Der SAP-Konzern steht lediglich für Produkte und Dienstleistungen nach
der Maßgabe ein, die in der Vereinbarung über die jeweiligen Produkte und Dienstleistungen
ausdrücklich geregelt ist. Aus den in dieser Publikation enthaltenen Informationen ergibt sich
keine weiterführende Haftung.
IV. FURTHER INFORMATION
If you have questions after reading these guidelines, please contact:

[email protected] for content-related questions

[email protected] and [email protected]
for questions about using names and trademarks of SAP
SAP will endeavor to answer your questions quickly. However, due to the amount of requests, this may take
some time. Until you have received an answer from SAP, the guidelines for using SAP trademarks apply in
all respects.
SAP AG
SAP Global Legal / SAP Global Communications