Von der Ich-Marke zur Wir-Marke. Wie die GEN YZ mit Werbung

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GEN YZ MIT WERBUNG UMGEHT:
 
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
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





 
      

      



     
     
    

      


    




    

     







      
   



   
     



   
  

   
     
     
     
    
      





     
    


  
 
   
     

    
   






     
    
  
   
     

   
    
     
    
     
   



   
     
    
     















    

   



     




 
    
  

   
    





    
   
    

    

     

    
      

    
      

  
     
   
  


 


    
   
      
    


     
   

     
   
    



First

  
 

EDEKA
waren
2014
und 
2015 
jeweils zwei

 

  
    

    

    




„Wir lieben
   
Lebens
mittel“,

  
      





     
    

 



     
    
    

   



    
   
     
     


      




   
    



      
    


   
     


 



    



    






    

 
    




     


    

   






    

   
       






     

    

      



     
     
    

    
   
      

    






    
    
   

    
     #heim

kommen



     

    

   






     



   



     
     






Schwer

punkt in der Consumer
 